Author Archives: mattpearce888

About mattpearce888

Originally from England and now in Sydney, Matt and Kat are exploring their way through Australia, one micro adventure (and a few big adventures) at a time. Passionate about bird life, they usually have a few feathered friends to tick off along the way.

A little friend activity to enrich your experience…

Not sure this is the kind of friend activity that Coca Cola wanted pulled through to their timeline when I viewed it… It seems that slang and colloquial terms for the brand are also pulled into the box, and in this case, … Continue reading

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Dear brands, don’t post about Christmas…

It’s Christmas, so don’t mention ‘Christmas!! The reason being that the latest iteration of Facebook News Feed and the infamous EdgeRank, will group together posts that have ‘Christmas’ within the copy. This is great for users. It means you don’t … Continue reading

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Cashing in on FEEENNNTTOOONNN….

Strangely, my first post doesn’t have anything to do with being social, but everything to do with being able to react tactically to real time trends and patterns: In theory, everyone should have seen it by now. The video of … Continue reading

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