It’s Christmas, so don’t mention ‘Christmas!!
The reason being that the latest iteration of Facebook News Feed and the infamous EdgeRank, will group together posts that have ‘Christmas’ within the copy. This is great for users. It means you don’t have to read 10 or more semi-identical posts about Christmas jumpers / offers / ‘oh so creative’ cards destined for clients.
But if you’re a brand, it means that your post might not be seen by the majority of your fans, as it’s swept under the ‘Christmas carpet’ by EdgeRank. And from my limited research (asking friends and family), it seems to be the brand pages suffering the most.
Whether this is because EdgeRank recognises brand pages trying to make sales over Christmas (spam), or because brands push the message harder (sheer volume) is not clear.
Sure, any user can click on the link and expand the collapsed posts, but how many users are seriously going to do that?
It is worth saying that this is somewhat dependant on the individual user’s News Feed and how many posts they have interacted with which mention ‘Christmas’. But from the very unscientific research I have done (asking friends and family) it is safe to say that a lot of people are seeing the ‘X others posted about Christmas‘ post!
My advice? Choose a different tac… disrupt the News Feed…get creative…
Merry 11 others posted about this…